It is an undeniable fact that the web is becoming increasingly mobile. With smart phones having 50% of the cellphone market-share it is no wonder.

So what does this mean for your business or organizations website? You might be thinking, “I just finally launched a website, now I have to think about mobile too?!”

Yes. Yes you do.

And it’s actually a really smart thing to do.

Think about it, the first place people go to find out more about you (your company or your organization) is your website. And when they come to your site, chances are that they will be coming from a phone or a tablet.

Ok. So I need to have a mobile version of my website, now what?

There are a couple routes you can take: mobile website or native app.

Mobile Website/App

Mobile web version of Target's website

A mobile website/app is a specially designed site or application that gets the content of your website to your audience. Users can interact with you wherever they go, and they don’t have to worry about downloading an extra application to get the content that they need.

However, the mobile web is still in its infancy, and there are many things that users cannot do when browsing online. And for that, you might think about creating a native app.

Native App

Native version of Target's website

Native version of Target's website

A native app is an application that your users will need to download from an app store or marketplace in order to interact with your brand. A native application has the ability to access some of the features of the users device (camera, location, push notifications, etc) to deliver an even greater experience.

By tying your site content into a native app, you can ensure that your users get an even greater experience and lead them to become customers.

But, how do I get my users to download my app?

Combine the two solutions

Target displays an app message

Target displays a message letting users know there is an app available

Realistically not everyone is going to download your application.

But, if you can deliver the option of both to your users, you can get your app and your products to sell.

How?

Simply offer a notification to your users when they come to your website that you have a native app available. Users can click the link and download the app and have a greater experience. Still not all users will download the app, but having both options will add to the value of your brand engagement with your users.