Web app or native app?

Web app or native app?

It is an undeniable fact that the web is becoming increasingly mobile. With smart phones having 50% of the cellphone market-share it is no wonder. So what does this mean for your business or organizations website? You might be thinking, “I just finally launched a website, now I have to think about mobile too?!” Yes. Yes you do. And it’s actually a really smart thing to do. Think about it, the first place people go to find out more about you (your company or your organization) is your website. And when they come to your site, chances are that they will be coming from a phone or a tablet. Ok. So I need to have a mobile version of my website, now what? There are a couple routes you can take: mobile website or native app. Mobile Website/App A mobile website/app is a specially designed site or application that gets the content of your website to your audience. Users can interact with you wherever they go, and they don’t have to worry about downloading an extra application to get the content that they need. However, the mobile web is still in its infancy, and there are many things that users cannot do when browsing online. And for that, you might think about creating a native app. Native App A native app is an application that your users will need to download from an app store or marketplace in order to interact with your brand. A native application has the ability to access some of the features of the users device (camera, location, push notifications, etc) to deliver an even...
Target

Target

Target.com on a smart phone is a really nice example of consistency between desktop and mobile. And they really started pushing the power of hat mobile could do when theyore leased their new website sometime late last year. The entire website functions more like a catalog than a typical retail website. And the app does a great job of that as well. It is easy (relatively easy. I have never had success with the target search feature) to browse for products and check prices-which is everything at I would want from a retail website. As a frequent target shopper and a user, I appreciate the ability to do a price check on my phone before I even leave the house. And to have the option of ordering onine is an added benefit. Design-wise, I love that as I scroll donwn the page, each item takes up the bulk of the screen. I am not distracted by unnecessary ads or banners…just what I want. As an added bonus, the website also has smartphone detection and displays a notification that there is also an app available for an even better experience. This is something that I’ve noticed that, from a marketing perspective, makes a huge amount of sense—and a lot of companies are doing it (see web app, or a native app?)....
InCase

InCase

I’ve been a fan of incase since my days working at Apple Retail. They make incredibly durable, attractive looking products that I would sell over and over again to the wonderful people who needed iPhone, iPad, or MacBook protection. And it’s nice to see that they have taken the same level of quality to their web presence. incase is being featured as the first Daily Mobile website because their mobile websites are by far one of the best instances I’ve seen of desktop to mobile design. Not only does incase take into account the mobile user-experience, but they also take extra care to make their sites function as if they were native apps. iPhone/Smartphone The great thing about the iPhone version of this site is that it truly feels native to my phone. The designers and developers made sure to make navigating the website as easy and as intuitive as possible. Key category icons at the bottom of the page allow users to easily navigate through the website: browsing, purchasing, and evensearching for products. But it’s not just the icons that make this mobile site great, its the fact that I can actually interact with what I see on screen. I can swipe left and right to reveal some of the homepage features. And a special treat for iOS users, when visiting the site, users are notified that they can add this page to the home screen on their device, effectively “saving” the website as an app. This allows the user to browse the “app” without the distracting Safari chrome. iPad/Tablet The iPad version functions in a similar way....