As I begin my quest, I must determine who I am.

I don’t like to be called a web designer. What I do isn’t design. Per say. In fact, I do design, but that’s not all I do. I do so much more than that.
I would much rather prefer being called a web developer. A web designer is someone who visually designs web pages. A web developer is someone who designs an experience. I am much more an experience man. I can enjoy a good design, but I’ve come to realize that visual design is just one level of “web design”.

A designer can come up with a spectacular piece of visual work—something that the VP’s adore, but unfortunately, if it can’t be implemented, then it’s pretty useless. But the marriage of the mediums of visual aesthetics with technology is truly incredible. My forte’ is in this union. This is web development.

Web development is not when technology picks up where design left off. Web development is a harmonious relationship of interactivity. Each member of the union works with the other to achieve the unthinkable. Visual design thinks of what technology can do and pushes it. And technology pushes the boundaries of communication that design  can achieve. Together the two create a more meaningful, and engaging experience with the end user.

It would be wrong of me to say that what I do is not design. It is. The design I do isn’t contingent only upon visual aesthetics, but also on functionality; on how well something can be communicated, and how long the relationship with the end user can be maintained.
For this reason, I consider myself a Web Developer, and not a designer. I am designing an experience. I am developing a relationship.